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A brand positioning statement explains what your brand does, who you serve, and the benefits you offer – all in a concise snapshot.

In this 5-minute guide, we breakdown each component of a positioning statement, so you have an understanding of the essential pieces you need to ‘fill in the gaps’ and create one of your own.

Having a defined positioning statement ensures that you not only understand how your brand fills a market need, but that your content is consistent with its intentions, its audience, and its unique place in the market.

In essence, you will be able to create a unique niche for your brand and solidify the space it occupies in the minds of your customers.

Launching or relaunching a business can be an overwhelming venture.

If you’re reading this, you already know that words matter.

With so much to communicate all at once, it can be difficult to determine the ‘must haves’ with the ‘nice to haves’… let alone where to start or what’s missing.

In this checklist, we distil the key copy investments brand owners should be making at this critical point in their business.

In essence, you will walk away with the clarity and focus you need to tackle your copywriting list on your own, or with the help of a copywriter.

Let’s never be lost for words again.

In this document, we define and breakdown each key component of a brand strategy produced by Akin.

The contents are intended to be your glossary of what each section of a brand strategy contains, what it can be used for, and why it’s important to note.

In essence, you will gain total clarity about what a brand strategy should include, and how it can be applied to every facet of your business to establish consistency across all brand touch points.