About
Julie Ta, of AKIN.

The introvert with the alter ego.

Julie is a brand architect and copy constructor who lays the marketing foundations of your business success. As the saying* goes, every piece of a successful business is laid by a seasoned brand builder.

(*this is probably the first time you’ve heard that saying.)

Julie the Brand Builder

I’m a brand strategist, copywriter and wearer of many multi-hyphenate marketing hats. Existing in the space between idea and execution, I use my left/right brain balance to breathe life into your brand.

I’ve always had a *thing* for words, and believe they have the power to compel and sell, or inspire and ignite. Through my 10 years as a digital marketer, I have honed my skills as a brand strategist – to deeply understand and create the DNA of your brand, and to craft the marketing messages that help you to stand out without shouting.

I’m self-described as a word weaver who is partial to a pun, with an affinity for alliteration. By day, I compose messages that matter to people, by sculpting stories that speak to their hearts and minds. By night, I dream in prose and have nightmares about missing syntax.

Through my practice, my purpose is to be akin to your brand, akin to your business, and akin to the beginning of something wonderful.

The services I offer

“These have my fingerprints all over them”

Akin Studio Julie Ta as featured on Total Balance

Akin Studio featured on Kochie's business builders

Peruse my Portfolio

If my gloat floats your boat…

◦ Monash Marketing Awards for Excellence - Bachelor of Business (Marketing). Awarded to the student with the highest GPA in the undergraduate course.
◦ Monash University: The Dean's Commendation List recognises graduates whose consistently high academic performance places them within the top 5 percent of their course.
◦ VCE Season of Excellence: Top Designs - Successful applicant and exhibitor of VCAA Top Designs 2010 in VCE Print Media (Photography)
◦ Victorian Premier's VCE Awards - Issued by Victorian Curriculum and Assessment Authority for Excellence in VCE Design & Technology
◦ Dux of Year 12: Perfect study score of 50 for Business Management & Design & Technology (Textiles), ATAR Score of 99.15
Beginning with brand strategy and tone of voice development, I write copy for websites, emails, social media, packaging, and anything that can be written on (maybe except public spaces - I’m more brandal than vandal). Simply put, if words can appear on it, it’s got my name all over it. No really, I’ve hand-embroidered my name on a t-shirt once. Don’t tempt me.
It’s a slim operation. All I need is:
◦ My laptop
◦ ABCDEFGHIJKLMNOPQRSTUVWXYZ
◦ !@#$%[]^&*()+”?><{};:.,
◦ A sprinkle of emoji’s
◦ My 100% free-range, all natural and organic brain, sustainably sourced and sans caffeine (love it; allergic to it!)
I value working with brand owners who run purposeful businesses and seek to serve their customers differently. Maybe you’re a quiet brand who wants to stand out (without shouting), or perhaps you’re looking for an antidote to overwhelming marketing tactics that have no solid foundation.

On a more personal note, my “life outside of laptop” looks like: daily walks with my dog Mimsy, travelling, eating (or travelling to eat) and hand-crafting projects whenever creativity strikes. I can also be found at farmer’s markets.